Providing market intelligence for more than 35 years

VentureBeat

Two-thirds of Netflix users share their account credentials, new study claims

This study comes a few weeks after research from Parks Associates suggested that credential-sharing will cost the video-streaming service industry $500 million in direct revenues globally in 2015.

In Parks’ The Cost of Piracy report, figures show that six percent of U.S. broadband households use an over-the-top (OTT) video service that is paid by someone NOT living in the house.

Delving deeper into the demographics reveals that the younger the OTT service user, the more likely they would be using someone else’s credentials.

From the article "Two-thirds of Netflix users share their account credentials, new study claims" by Paul Sawers.

Previously In The News

European regulators suiting up for another round with Google — this time about Android

After a nearly four-year investigation into Google’s search business, and with a new European Union antitrust chief coming aboard in the fall, the regulators appear to be intensifying their efforts...

Apple Watch sales dive in June; 10% of households will buy a smartwatch this year

This is the second bit of bad news for the Watch in roughly a week. Slice reported at the end of June that the Fitbit was outselling the Watch after trailing behind since the Apple device became av...

For many Web-video watchers, TV is just a metaphor

But the transition to a less-TV media landscape is hampered by the factor of money. “Revenues for online video are just a drop in the bucket compared to TV advertising and pay-TV subscriber rev...

Amazon heads into retail meatspace with its first smartphone-based wallet

Parks Associates’ analyst Tejas Mehta, however, sees this beta version as testing the waters for mobile transactions — plus adding functionality for Amazon’s new Fire phone, where the wallet will c...