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Quick, wearables, hide! The ads are coming …

July 15, 2014

“I expect [that] some smartwatch manufacturers will differentiate their products on the basis of a no-ad product,” Parks Associates’ senior analyst Jennifer Kent told us.

She also suggested that the “most realistic use case” is not ads on the wearables themselves, but on the paired smartphone — using “contextual data picked up from sensors in these smart wearable products.”

From the article "Quick, wearables, hide! The ads are coming …" by Barry Levine.

Previously In The News

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Shazam has been very successful in its television efforts, said Heather Way, a senior research analyst with Parks Associates. “I think that they’re in a good position if we’re talking about syn...

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