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LinkedIn’s new profile-driven ad network is a balancing act between users and marketers

February 19, 2015

But Parks Associates director research Barbara Kraus said LinkedIn users won’t be surprised by this use of their information.

“People see LinkedIn as a business resource,” she told me via email, “making B2B ads a natural fit.”

“Since people are promoting themselves [and each other],” she said, “promotions of business-related products or services seem less obtrusive.”

“If they want people to notice them [because of their LinkedIn profiles or published content],” Kraus added, “they likely will not be surprised when advertisers notice them as well.”

From the article "LinkedIn’s new profile-driven ad network is a balancing act between users and marketers" by Barry Levine.

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