Providing market intelligence for more than 35 years

USA Today

Social networking goes gaming

USA TodayThat also gets the more than 40 million homes with Internet-connected game systems "to turn on their consoles on a daily basis," says Michael Cai of Parks Associates, a Dallas-based research firm.

Cai estimates that global online revenues from games played on consoles will grow from $1.3 billion this year (mostly from Xbox Live) to more than $8 billion in 2013. "You buy clothes for your avatar or you download another song. It all adds up," he says.

From the article, "Social networking goes gaming " by Mike Snider

Previously In The News

Simpsons' hype tries for a homer with ads

Four-fifths of gamers notice ads while playing video games, according to a report that ad seller Double Fusion will release today. The group tracked eye movements of 100 video game players. It al...

Apple's iPhone sets the tone,

The iPhone could stimulate competition among providers and help drive the overall growth of mobile entertainment, analysts say. Mobile TV revenues are expected to increase from $400 million in the U...

Report: Video games' reach bigger than thought

Parks Associates said 2005 revenue from dynamic in-game ads was $80 million in 2005 and forecasts it could grow to $605 million by 2010. From the article "Report: Video games' reach bigger than t...

Pac-Man' is going digital

This is just the beginning, says Michael Cai of Parks Associates research firm. "Gaming companies are realizing the value that is buried in their catalog." Money spent on online video gaming is e...