As consumer behavior changes — in this case, purchases of tickets and discs declining — Hollywood needs new ways of recouping its investments in movies. "There are a lot more outlets for content now than there ever really have been for video," says Glenn Hower, a research analyst at Parks Associates. "So the studios have to seriously examine their windowing process and develop a couple of different release periods."
From the article "Cutting the Cord: Waiting for ... 'Godzilla'?" by Mike Snider.
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