Providing market intelligence for more than 35 years

USA Today

Cutting the Cord: Fissures in the pay TV 'logjam'

Consumers have already spoken, as more than half (55%) of U.S. broadband households currently subscribe to a streaming TV service, according to Parks Associates.

From the article "Cutting the Cord: Fissures in the pay TV 'logjam'" by Mike Snider.

Previously In The News

As wireless hot spots proliferate, commercial windfall in doubt.

And Parks Associates, a market research firm in Dallas, recently found that only 3% of Internet users have logged on through Wi-Fi hot spots. Only 5% of that small group took out a subscription to a...

Runner-up wireless standard tries for phone market.

It also returns HomeRF to an effort it began as early as 1998 — to convince consumers that advanced telephone services made HomeRF products worth buying, said Kurt Scherf, the vice president of rese...

New technologies make for smarter homes,

IBM recently aired a television commercial that featured a repairman arriving at a house unannounced. A futuristic refrigerator with smart technology did a self-diagnostic test, uncovered a problem,...

Second Screen creates a 'Bambi' for multitaskers

Last November, Verizon launched its Flex View feature that lets video-on-demand customers watch movies on TV, computers and mobile devices. "Whether it's a standard or studios do it individually, wh...