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Cutting the cord: Dish's Sling TV could win older fans

Combine Sling TV with HBO's as-yet-undefined standalone Net service — and your choice of Amazon, Hulu or Netflix — and cord-cutting probably becomes even more attractive.

Nearly one in five broadband homes (17%) are likely to subscribe to HBO's service, which is due to begin operation this year, according to research firm Parks Associates. Many (91%) of those broadband homes are also pay-TV customers, and half would cancel pay TV once they get the new HBO service, the firm found.

"The percentage of subscribers interested in (Net-delivered, over-the-top) video services is trending upward, and more industry players are planning to launch their own OTT services," says Parks' research analyst Glenn Hower.

Although Net TV can be watched on computers, tablets and smartphones, viewing on TV remains important. But, Hower said, "the age of appointment television is coming to a close, and programming will need to adapt to an on-demand environment."

From the article "Cutting the cord: Dish's Sling TV could win older fans" by Mike Snider.

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