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Rovi Mines Greater Ad Opportunities

November 10, 2011

According to a Parks Associates forecast, more than 27 million smart TVs are expected to be in U.S. homes by year's end, growing to 42.6 million, or 36 percent of U.S. homes, by the end of 2012, and 57 percent of TV homes by the end of 2013.

From the article, "Rovi Mines Greater Ad Opportunities," by Greg Tarr

Previously In The News

10.5M U.S. Households Own A Tablet PC

Tablet PC penetration has reached 13 percent of broadband-owning U.S. households, according to a Parks survey. The research firm said this level of adoption, which equals about 10.5 million hom...

Initial Statistics In From CEDIA's 1st Annual Market Study

Final results will go beyond these numbers when all data is collected, compiled and analyzed sometime in the fourth quarter by Parks Associates, said CEDIA market research manager Erica Shonkwiler....

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