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The number of subscribers worldwide to telco/IPTV services will approach 40 million by year-end 2009, according to international research firm Parks Associates. The strong growth in telco/IPTV services is due partly to aggressive provider deployments, according to the firm's new white paper IPTV and the Digital Home, but the most successful rollouts will incorporate multiple services, such as home networking, convergence in entertainment and communications features, and unique interactive services such as quality on-demand programming.