"In fact, according to Parks Associates’ North American Broadband Market Update, by 2012, close to 33 million U.S. households will have broadband services with speeds of 10 Mbps or higher, capable of streaming high-definition video. "
"Until recently, telecom operators' aggressive deployment of deep fiber services and the competitive reaction from cable MSOs fueled the growth of high-bandwidth broadband services," said Yuanzhe (Michael) Cai, Director of Broadband and Gaming, Parks Associates, in a recent statement." "As consumer excitement over pure bandwidth subsides, however, service providers will have to deliver appealing, bandwidth-intensive, value-added services such as HD video streaming and content placeshifting in order to retain customers and increase ARPU."
"If high-bandwidth broadband services fail to reach mass-market consumers, the United States may lose its competitive edge in the next round of technology innovation," Cai said. "Such a scenario would be unpleasant."
Parks Associates’ market update highlights current broadband market conditions, analyzes significant events impacting future development, addresses the outlook for fiber and other alternative access methods, examines the market potential of value-added services, profiles the consumer perspective regarding broadband and value-added services, and forecasts future growth.
An internationally recognized market research and consulting company, Parks Associates specializes in emerging consumer technology products and services. The company creates research capital for companies ranging for Fortune 500 to small start-ups through market reports, primary studies, consumer research, customer research, workshops, executive conferences, and annual service subscriptions.
Parks Associates’ expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, and home control systems and security.
From the article, "Report Shows Strong Growth in Higher Broadband Speeds in US by 2012 ," by Susan J. Campbell
