Providing market intelligence for more than 35 years

The Wall Street Journal

Will New Phone Networks Hold Up?

Similarly, Verizon offers broad coverage in the San Francisco Bay Area, southern coastal region stretching from Los Angeles to San Diego, and the Central Valley. But there are Bay Area holes, including the foothills of the Santa Cruz Mountains just west of Silicon Valley.

For most Americans, LTE is just mumbo-jumbo. Research firm Parks Associates says 69% of U.S. smartphone users know little about LTE, an acronym for Long Term Evolution.

Nearly 47% of 3,000 people surveyed by investment bank Piper Jaffray Cos. feel they don't need a 4G LTE network, though younger consumers and men are more likely to see the technology as useful. Another 26% said they thought all 4G LTE networks were largely the same.

From the article, "Will New Phone Networks Hold Up?" by Spencer E. Ante.

Previously In The News

Broadband Service Providers to Deploy 120 Million Gateways and Routers in 2017

Broadband providers, driven by subscriber adoption of connected CE and the need for new revenues, will deploy over 120 million routers and residential gateways (RGs) worldwide in 2017, achieving a...

Over 70% of Pay-TV Subscribers in Western Europe Able to Receive Multiscreen Services Like TV Everywhere

International research firm Parks Associates today announced it is accepting speaker submissions for the eighth-annual CONNECTIONS(TM) Europe, 12-13 November in Amsterdam at the Mövenpick Hotel. Th...

Over 40% of Pay-TV Re-Subscribers Lured Back by Discounts and Promotions

Parks Associates today previewed consumer data from its upcoming webcast "Pay-TV Re-connectors and the Netflix Exes," showing traditional promotions, such as offering free or discounted premium cha...

Motorola’s Geeky Pickup Line

That could be a problem for Motorola when it comes to getting its device into as many hands as Apple’s iPhone. In a 2012 study by market research firm Parks Associates, 59% of women owned smartphon...