Providing market intelligence for more than 35 years

The Wall Street Journal

Phone Makers Shift Focus

The Wall Street JournalThis holiday shopping season, the smartphone battle is going mainstream.

Given that smartphones are expected to be one of the hottest-selling items this holiday season, the next few weeks of sales could be key. In an August survey of 2,516 U.S. households, Parks Associates, a market research firm, found that 21% intended to buy a smartphone before the end of the year.

From the article, "Phone Makers Shift Focus" by Christopher Lawton

Previously In The News

Apple’s Siri Gains Traction–For Some Things

But most usage is across a relatively limited set of functions, according to consulting group Parks Associates, which surveyed 482 owners of the iPhone 4S, the only device to carry the service....

Motorola’s Geeky Pickup Line

That could be a problem for Motorola when it comes to getting its device into as many hands as Apple’s iPhone. In a 2012 study by market research firm Parks Associates, 59% of women owned smartphon...