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The Wall Street Journal

Notes From the Underground: Indie Videogames Come of Age

October 05, 2008

The Wall Street Journal In general, AddictingGames, Newgrounds Inc. and other companies post games on their Web sites and allow users to play them for free. They make money off of advertising revenue, so the more games people play, the higher the earnings. Some Web sites, however, sell subscriptions or charge a fee to download and play the games.

Overall, revenue for the casual-gaming market — including downloads, subscription fees and advertising sales — reached nearly $1 billion last year, according to Parks Associates, a market research firm. Michael Cai, an analyst with Parks, says there are more than 150 million Internet users in the U.S., and the majority of them play some kind of casual game.

From the article, "Notes From the Underground: Indie Videogames Come of Age" by Christopher Lawton

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