Providing market intelligence for more than 35 years

The Wall Street Journal

More Households Cut the Cord on Cable

The Wall Street JournalThe cable-cutting trend isn't just being driven by pinched personal budgets. It also comes as younger consumers gravitate to popular and free online video sites such as Google Inc.'s YouTube and Hulu.com, a joint venture between News Corp. and NBC Universal, which is owned by General Electric Co. and Vivendi. More content producers are also offering their TV shows and movies online through services such as Apple Inc.'s iTunes and Netflix.

Some 900,000 U.S. homes didn't pay for TV and relied solely on Web TV last year, according to estimates from consulting firm Parks Associates, which projects that the number will grow this year.

From the article, "More Households Cut the Cord on Cable" by Christopher Lawton

Previously In The News

48% of U.S. Smartphone Owners Rely on Apps for Daily Information and Entertainment

Parks Associates, a premier research partner at Mobile Commerce World, is presenting new research at the event showing trends in increasing usage for mobile devices and mobile payment features/purc...

Microsoft Places Big Bet On Multiplayer Gaming

Microsoft's ability to convince more users to pay for the online service will play a key role in the Xbox's profitability. While online gaming is growing in popularity – U.S. revenue is expected to...

Cutting the Cable Cord Gets Easier

Even for a fervent media junkie, it's getting easier to drop cable television. After seeing the trend percolate for several years, market-research firm Parks Associates last December estimated th...

Companies Chase the Promise of High-Tech Homes

Smart homes are an idea as old as the Jetsons. But some big companies are betting that the reality will soon catch up to the vision. Other start-ups are also vying to supply software to monitor a...