Providing market intelligence for more than 35 years

The Wall Street Journal

Microsoft Makes a Risky Xbox Bet

The Wall Street Journal Microsoft's ability to convince more users to pay for the online service will play an important role in the Xbox's profitability. While online gaming is growing in popularity – U.S. revenue is expected to climb to $1.6 billion this year from $1.1 billion in 2005, according to Dallas research firm Park Associates – the concept remains unfamiliar to many users of console machines like the Xbox. And while many of the most popular PC games incorporate online play, such features are often included free of charge. An exception is multiplayer PC games designed for thousands of players, in which publishers typically charge a monthly subscription fee of about $15.

From the article "Microsoft Makes a Risky Xbox Bet," by David Kesmodel.

Previously In The News

Phone Makers Shift Focus

This holiday shopping season, the smartphone battle is going mainstream. Given that smartphones are expected to be one of the hottest-selling items this holiday season, the next few weeks of sale...

Microsoft Places Big Bet On Multiplayer Gaming

Microsoft's ability to convince more users to pay for the online service will play a key role in the Xbox's profitability. While online gaming is growing in popularity – U.S. revenue is expected to...

Makers of Massively Multiplayer Online Games Try New Genres, Cut Prices to Lure New Users

The segment accounts for a fraction of the about $7 billion in annual U.S. sales of PC and console games, despite hits like World of Warcraft, which is published by the games unit of Vivendi Univers...

Intel Goes Hollywood

From the article "Intel Goes Hollywood," by Don Clark and Sarah McBride.