Providing market intelligence for more than 35 years

The Wall Street Journal

Cable TV May Be Maddening, but Satellites Aren't Perfect Just Yet

The Wall Street JournalAmong other things, satellite TV offers "better programming for the same amount of money and more commitment to customer service than the cable industry," say Hongjun Li, a telecommunications analyst for Parks Associates, a market-research firm in Dallas.  And because it's digital, satellite TV has better sound and picture quality.

From the WSJ Interactive Edition article "Cable TV May Be Maddening, but Satellites Aren't Perfect Just Yet,"by Tim Townsend.

Previously In The News

Discovery to Launch 'TestTube' Online Video Network

Brett Sappington, an analyst at Parks Associates, said such investments in the YouTube ecosystem are "a bit of a hedge, because, if that area explodes in growth—and all of the data we have shows th...

2Q 2013 Mobile Research Shows Voice Control Technologies Resonating With Apple and Google Users

Parks Associates' Voice Recognition & Control on Mobile Devices, based on multiple consumer surveys including a March 2013 survey of smartphone owners, finds a majority of both Apple iPhone Siri us...

Over 70% of Pay-TV Subscribers in Western Europe Able to Receive Multiscreen Services Like TV Everywhere

International research firm Parks Associates today announced it is accepting speaker submissions for the eighth-annual CONNECTIONS(TM) Europe, 12-13 November in Amsterdam at the Mövenpick Hotel. Th...

Over 40% of Pay-TV Re-Subscribers Lured Back by Discounts and Promotions

Parks Associates today previewed consumer data from its upcoming webcast "Pay-TV Re-connectors and the Netflix Exes," showing traditional promotions, such as offering free or discounted premium cha...