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If Apple's streaming TV service takes off, it will boost the company's "services" revenue, which comes from iTunes, App Store, Apple Pay, and other services. Last quarter, the segment's revenue rose 9% year over year and accounted for 6.4% of Apple's top line. It will also boost sales of Apple TVs, which held a 17% share of streaming devices in U.S. households last year, according to Parks Associates.