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Google Inc. Beefs Up Chromecast To Hold Off Roku and Apple TV

June 01, 2015

Research firm Parks Associates estimates that Google's Chromecast claimed 20% of the U.S. streaming device market in the first three quarters of 2014. That put it in second place behind Roku, which controlled 29% of the market, but ahead of Apple (NASDAQ: AAPL) TV and Amazon's Fire TV, which respectively claimed 17% and 10%. But by the end of the fourth quarter, NPD Group reported that Chromecast overtook Roku and claimed the top spot in the U.S.

Prior to the launch of the Chromecast in July 2013, Parks Associates reported that Roku claimed nearly half of the streaming media player market, while Apple claimed 26%. This means that the Chromecast and Fire TV, which launched in April 2014, made big gains at Roku and Apple's expense.

From the article "Google Inc. Beefs Up Chromecast To Hold Off Roku and Apple TV" by Leo Sun.

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