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Even at $69, the Apple TV Is Still Too Expensive

March 20, 2015

Apple has sold more than 25 million Apple TVs over the years, putting it ahead on a global scale. But in the U.S., its market share has slid as new competitors have emerged. According to a report from Parks Associates, the Apple TV fell to third place last year, behind the Roku and Google's Chromecast.

It wouldn't be surprising if the Apple TV soon fell to fourth place: Parks Associates' report covered only the first three quarters of the year, leaving Amazon's Fire TV Stick out. When the Fire TV Stick launched last November, it was back-ordered for months, and it remains the No. 1 selling electronic on Amazon's website to this day.

From the article "Even at $69, the Apple TV Is Still Too Expensive" by Sam Mattera.

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