Register

I agree with the Privacy Policy

The Motley Fool

Apple TV Is Finally Getting a Makeover

March 22, 2015

According to an article published on Apple Insider, citing data from research firm Parks Associates, Apple saw its share in the streaming media device market drop from 26% to just 17% in 2014. Although the report cites lower-cost "stick" alternatives from Roku, Amazon, and Google as reasons why Apple has lost share, I suspect that selling a much less functional device at a $99 price point was also a problem.

The price drop on the current models from $99 to $69 should help on the share side, but revenue and profits per unit obviously take a hit. By introducing a much more capable device with more features, faster processing, and potentially a more compact design, Apple should be able to charge higher prices and command better margins per unit.

From the article "Apple TV Is Finally Getting a Makeover" by Ashraf Eassa.

Previously In The News

Can Microsoft’s Miracast Dongle Compete Against Google's Chromecast?

The global market for all video streaming devices -- which includes computers, mobile devices, smart TVs, consoles, and set-top boxes -- will grow from 4.3 billion units in 2013 to 8.2 billion unit...

Amazon.com Just Upped Its Game Against Netflix

According to the research firm Parks Associates, about 50% to 60% of U.S. homes with a connected consumer electronics device (smart TV, set-top box, etc.) have a Netflix subscription. Amazon's Prim...

Can Lowe's Outfox Apple and Google in the Connected Home?

I was able to chat with Tom Kerber recently about Lowe's and its strategy in this space. Tom is the director of research in the areas of home controls, energy management, and home networks for Park...

Ford’s Next Big Thing Isn’t a Car

In this video from the 2014 International CES in Las Vegas I chat with Tom Kerber about Ford, ADT, and the connected home. As the director of research in the areas of home controls, energy manageme...

‹
1
2
3
4
5
6
7
8
9
›