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The Huffington Post

Gadgets For Women Gone Wrong: Tech Companies Take Note

January 10, 2012

On Monday HSN announced the results of a survey by the international research firm Parks Associates that asked 2,000 adults about purchases they wanted to make before 2012. The results showed women outstripped men in their interest in owning electronics, with 18 percent of women planning on buying a tablet before 2012 (compared to 15 percent of men), 20 percent of women wanted a laptop (only 14 percent of men did) and 20 percent of women planning on purchasing smartphones -- compared to 17 percent of men, Mashable reports.

Parks Associates' findings also makes sense in light of the fact that women are the main users of social media -- meaning we need smart phones, tablets and laptops to access the sites we spend so much time on. A 2011 PEW Report found that 69 percent of women use social media compared to only 60 percent of men, and that almost half of us visit social networking sites daily, (48 percent) compared with just 38 percent of male Internet users.

The Parks Associate study corroborates this relationship, finding that women download more music, upload more pictures and watch more films online than men, reports Mashable.

From the article, "Gadgets For Women Gone Wrong: Tech Companies Take Note" by Jessica Pearce Rotondi

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