Providing market intelligence for more than 35 years

Business Insider

Google Is Now Beating Apple In The TV Streaming Market

Roku and Apple dominated the TV streaming market last year, but now Google's Chromecast has pulled ahead of Apple to become a front-runner.

Research firm Parks Associates just released some new data on the most dominant brands when it comes to set-top boxes and streaming sticks (via 9to5Google).

Roku is still in the lead since it made up 29% of streaming set-top box sales in the first three quarters of 2014, but Google's Chromecast came in second with 20% of the market.

This pushed Apple back to third place with 17% of the streaming TV market. Amazon landed in fourth place with its new Fire TV, which captures 10% of the market.

From the article "Google Is Now Beating Apple In The TV Streaming Market" by Lisa Eadicicco.

Previously In The News

PAYMENTS INSIGHTS: Two In Five Americans Will Use Mobile Wallets By 2017

That comes out to 40 million Americans, according to Parks Associates. The market research firm forecasts that this number will grow 183% to 113 million, or 43% of smartphone owners, by 2017. One...

Netflix Is Ramping Up Its Global Expansion

The market for streaming TV is red-hot, but so far has not dented the traditional cable and satellite providers, said Glenn Hower, research analyst at Parks Associates. Hower said around half o...

The numbers are in on how many people are using others' Netflix and Hulu passwords

If you're using someone else's Netflix password, you're not alone. A new report from Parks Associates, a Dallas-based market research firm, found that more than 10% of households in the U.S. th...

The smart home market is still young, but people are already clamoring for the devices

For these reasons, interest in connected home devices and uptake is on the rise: In the US, nearly two-thirds of households that use broadband internet are interested in a connected-home de...