Providing market intelligence for more than 35 years

Telecompaper

Smart watches, streaming devices to top holiday gift buys

Smart watches and connected entertainment devices, including game consoles and streaming media devices, will be the most popular gifts for the holiday season, according to a new analysis from Parks Associates. Among connected CE devices acquired in 2014, 37 percent of smart watches, 25 percent of streaming media devices (including players like the Roku 3 and sticks like the Google Chromecast), and 20 percent of gaming consoles were received as gifts. Other popular gifts include tablets and e-book readers, motion controllers, DVRs, MP3 players and internet-connectable music systems.

"Apple boosted the profile of the wearable category with the announcement of its Apple Watch," said [Harry] Wang, Director, Health and Mobile Product Research, Parks Associates. "We expect sales of wearables, including connected activity trackers and smart watches, to top 11 million units by the end of year in the US, thanks to this increased attention, and they will continue to be a popular gift purchase, especially on Black Friday, due to many promotions from retailers and OEMs and their uniqueness as a new-year gift to promote better health."  

From the article "Smart watches, streaming devices to top holiday gift buys."

Previously In The News

About 25% of US smart homes experience monthly issues

Roughly 25 percent of US broadband households with smart home devices experience problems monthly, according to a new report from Parks Associates. As a result, interest in tech support services am...

Over 45% of pay TV users find cloud DVR technology appealing

Over 45 percent of US pay TV subscribers find cloud DVR technology very appealing, according to new research from Parks Associates. The offer of unlimited space to store DVR recordings and a two-we...

Half of US broadband homes want YouTube with pay-TV service

Consumers want to be able to access online video as part of their pay-TV service, according to new online video research from Parks Associates. More than one-half of US broadband households would l...

Smart TV ownership in the US to reach 42 mln by year-end

Among US households, 42 million will have a smart TV by the end of 2014, accounting for 35 percent of the 119 million TV households, according to a new report from Parks Associates. By 2018, 70 per...