Providing market intelligence for more than 35 years

Telecompaper

Over half of US broadband households have OTT video service

Among US broadband households, 55 percent subscribe to an over-the-top (OTT) video service, opening up new opportunities for cloud services, according to Parks Associates. Consumer interest in cloud DVR technology is growing, with 45 percent of US broadband households finding it appealing. Parks Associated research also reveals that televisions screens are still the preferred method for watching video among a majority of US broadband households. On average, consumers spend over 20 hours each week watching video on TV screens, compared to 1.3 hours on tablets and 1.6 hours on smartphones each week.

From the article "Over half of US broadband households have OTT video service."

Previously In The News

More than 50% of US households use paid OTT video services

More than 50 percent of US broadband households now use paid over-the-top (OTT) video services, either subscription or transaction, according to new research from Parks Associates. Among consumers...

43% of smartphone owners to use m-wallet services by 2017

Over 40 million US consumers, or 20 percent of all smartphone users, used at least one mobile proximity or mobile e-commerce wallet in 2013. Usage will increase to nearly 113 million, or 43 percent...

Game consoles, tablets rank as most popular holiday CE gift

Gaming consoles and tablets are the most popular CE gift purchases for family members during the holiday season, according to a new report from Parks Associates. The survey shows that among US broa...

Over 25% of US CE shoppers use mobile commerce apps in-store

More than 25 percent of CE buyers in US broadband households use mobile commerce apps on their smartphone to help with an in-store purchase decision, including functions such as product research, b...