Providing market intelligence for more than 35 years

Telecompaper

More US households use Roku than Apple TV to stream video

The number of US broadband households with a streaming video media device, such as a Roku or an Apple TV, has doubled since 2011, reaching 14 percent in 2013, according to new research from Parks Associates. Among households with a streaming video media device, 37 percent primarily use a Roku compared to 24 percent that primarily use an Apple TV. Parks Associates analysts predict the number of connected TV devices sold worldwide will reach 330 million annually by 2017, almost double the number to be sold in 2013. Average product prices will device over this time, but annual sales revenues will increase almost 100 percent by 2017 as more households buy smart TVs, gaming consoles, Blu-ray players and streaming video media devices. The report is a result of an independent survey of 10,000 US broadband households.

From the article, "More US households use Roku than Apple TV to stream video."

Previously In The News

Among US homes, 20% will acquire a smart home device in 2015

A new survey released by the Consumer Electronics Association (CEA) and Parks Associates shows continued strong growth of smart home products in US homes, as 20 percent of households with broadband...

US broadband households interested in value-added monitoring

Some 25 percent of US broadband households find at least one value-added monitoring service very appealing, according to a recent research by Parks Associates. These services include energy, HVAC,...

Some 57% of consumers in broadband households have OTT video

Some 57% of consumers in US. broadband households subscribe to an OTT (over-the-top) video service, according to a study by Parks Associates. The study also revealed that the average USbroadband ho...

US broadband households show interest in smart home devices

One-third of broadband households in the US plan to purchase a smart home device in the next 12 months, according to a recent study by Parks Associates. "Consumer demand for the smart home is growi...