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Tekrati

Media Adapter Companies Missing Their Market, Says Parks Associates

November 10, 2004

Tekrati Parks Associates says technology companies developing digital media adapters (DMAs) made a gross miscalculation by assuming high ownership of home networks--and, in particular, wireless networks--within their target market. According to a recent Parks study, 71percent of households willing to purchase a DMA do not have a home network, and 86 percent do not have wireless technology in their home.

From the article "Media Adapter Companies Missing Their Market, Says Parks Associates"

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