Not surprisingly, people who pay for OTT services watch more video than those who don't. "People who are willing to pay for video watch more, watch two times more on a computer, and four times more on mobile devices," said Brett Sappington, director of research at Parks Associates. "If you look at households that have kids, they spend 90% more on video, particularly online video."
More and more entertainment companies are going OTT in both the U.S. and Canada, including CBS All Access, HBO Now, Dish's Sling TV, Sony's Playstation Vue, Bell Media's Crave TV, and Shomi, a joint venture between Rogers and Shaw.
"International distribution makes OTT a must for reaching into certain countries and regions," said Sappington. "If you are a content producer and you want to distribute internationally, OTT gives you a way to distribute to places you might not be licensed for."
From the article "NAB 2015: Winning the Next Generation of Viewers with OTT Services" by Nadine Krefetz.
