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7% of U.S. Homes Have Broadband and OTT Services, But No Pay TV

June 11, 2015

How many households subscribe to both broadband and an over-the-top (OTT) video service, but don't have a pay TV subscription? Thanks to a report from Parks Associates, we know the answer is 7 percent in the U.S. or 8.4 million. That includes homes that never had a pay TV account and those that cut the cord.

The report looks at other Western counties and finds the number is roughly four percent or less.

According to Brett Sappington, Parks Associates' director of research, TV Everywhere offerings haven't been popular with consumers, but OTT services are seeing strong growth.

From the article "7% of U.S. Homes Have Broadband and OTT Services, But No Pay TV" by Troy Dreier.

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Roku Takes in $25M in Funding, Remains Tight-Lipped About It

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Parks Associates has also noticed this trend. “Forty-four percent of U.S. tablet owners increased their time spent watching video on this device over the past year,” Brett Sappington, director of r...

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