Providing market intelligence for more than 35 years

SF Gate

The Roku Is More Popular Than Apple TV In The U.S.

The Roku streaming box is the most popular device in its category in the U.S., even more so than the Apple TV, according to a new study from research firm Parks Associates.

The study says 37% of households that have a streaming media player use a Roku as their primary device and 24% use an Apple TV. The rest is a mix of other devices like Boxee and Smart TVs with streaming apps like Netflix built in.

From the article, "The Roku Is More Popular Than Apple TV In The U.S." by Steve Kovach.

Previously In The News

Google Chromecast usage waning, report says

A new report says usage of the Google Chromecast is declining even while adoption of other streaming media players is up. That could be a disturbing trend for Google, which made a big splash la...

Smart home of the future is here; why aren’t people buying in?

What will convince consumers that a connected home is worth the cost and effort? Device makers hope to sell the idea that a connected home is not just safer, but also saves money and is ultra-conve...

Carl Icahn presses Apple to buy back more shares, says stock

Apple will probably hold off on making any immediate decisions on its capital returns program and will take a look at what its business needs are, said Harry Wang, director of health and mobile pro...

No fees, no wires, just TV on a tablet, startup promises

If Tablet TV can prove that the technology is reliable, easy to use and cheaper than subscription TV, it could lead to "a little bit of a renaissance in over-the-air television," said analyst Brett...