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Roku Is Changing The Landscape Of Streaming Video

September 08, 2013

The disruptive power of streaming video became quickly apparent as soon as Netflix debuted the service to supplement its DVD business. Amazon quickly followed with Prime, and it was off to the races for the growing industry. The most important shift taking place now is the one from pure service to dedicated streaming devices. A new study from Parks Associates shows that Roku is the primary choice in more homes than Apple. It should be noted that at the time of the study, Google'sChromecast was too new to have made a meaningful impact, but as it gains momentum and popularity, the search king is likely to learn from Roku's success, and even surpass it.

The Parks Associates Study

Parks Associates studied 10,000 U.S. homes with broadband service and looked at which had a dedicated streaming media device. Of the ones that did, 37% reported that Roku was the primary devices used relative to 24% for Apple. Since 2011, the number of homes that have one of these devices has doubled to 14%, meaning that the growth for both Roku and Apple is significant. Additionally, Parks Associates projects that by 2017, there will be 330 million connect TVs, making this a significant market that can drive revenue for the companies that are properly positioned.

From the article, "Roku Is Changing The Landscape Of Streaming Video" by Douglas Ehrman.

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