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Monday, Aug 26, 2024

81% of those rating streaming ads as relevant to the show’s content also express interest in T-commerce

Industry webinar, co-hosted with Adeia, to explore impact of contextual-based advertising for stream...

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Thursday, Aug 22, 2024

Parks Associates announces U.S. Department of Housing and Urban Development (HUD) and the Federal Communications Commission (FCC) to speak at second annual Smart Spaces Conference

27% of multifamily properties report they are holding back from deploying smart home solutions Pa...

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Tuesday, Aug 20, 2024

Parks Associates: Nearly 40% of households who do not use generative AI tools do not see the value in them

New research study, Consumer Perception and Use of Generative AI, highlights use of generative AI to...

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Thursday, Aug 15, 2024

Parks Associates: 42% of US internet households use an AVOD and/or FAST service

Future of Video virtual sessions feature the latest streaming trends with insights from JW Player (J...

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Thursday, Aug 15, 2024

Twelve percent (12%) of internet households plan to buy a smart ring, the newest type of wearables for digital health

2024 Connected Health Summit addresses emergence of new form factors and accompanying health-trackin...

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Wednesday, Aug 14, 2024

Parks Associates and JW Player unveil research on enhancing profitability in the streaming industry

67% of consumers watch social video, 50% watch free ad-supported video, one-third watch pay TV, and...

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