Providing market intelligence for more than 35 years

Multichannel News

Roku Surpasses 10M Players Sold In U.S.

Roku was the best-selling streaming media player in 2013, accounting for 46% of purchases in the category, according to a Parks Associates survey. According to Roku, its top sales market, in order, are: the Bay Area; Washington, D.C.; Seattle/Tacoma, Wash.; Atlanta, Ga.; and Phoenix, Ariz. 

From the article "Roku Surpasses 10M Players Sold In U.S." by Jeff Baumgartner.

Previously In The News

Google’s Menu Of Chromecast-Ready Apps Expands

Roku has shipped about 8 million devices in the U.S., but has yet to release any international shipment figures. Google has not released any specific shipment figures for the Google Chromecast. Las...

Roku Tosses A Hulu Hook

For its part, Roku has shipped about 8 million device sin the U.S., but hasn’t released any international shipment figures. Last week, Parks Associates said that Roku was the best-selling streaming...

Google Chromecast Usage ‘Waning’: Survey

The Google Chromecast has been a hot seller since its debut last summer, but usage of the popular $35 streaming adapter has been on the decline, Parks Research said, citing a survey of 10,000 U.S....

Roku Tops Apple TV In OTT Usage: Study

Roku owners go over-the-top to view TV shows and movies more frequently than Apple TV users, Parks Associates claimed in a new consumer research study it presented at this week’s NAB show in Las Ve...