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Report: HBO OTT Service To Be Called ‘HBO Now’

March 04, 2015

While HBO has not yet confirmed a launch date or a price for the OTT service, a Parks Associates survey found that 17% of U.S. broadband homes are “likely” to subscribe to an OTT service from HBO. Of that group, 91% were currently pay-TV subscribers, and about half of them would cancel their pay-TV service after subscribing to the new OTT offering from HBO, Parks found.

International Business Times is also reporting that HBO and Apple are in talks to have the Apple TV serve as a launch partner for HBO Now. In addition to Apple TV, HBO GO, HBO's authenticated app for MVPD partners, already supports several other platforms, including Web browsers, the Sony PS3 and PS4, iOS and Android smartphones and tablets, the Amazon Fire TV, Kindle Fire, Google Chromecast, Roku platform, Samsung smart TVs, and the Xbox 360 and Xbox One.

From the article "Report: HBO OTT Service To Be Called ‘HBO Now’" by Jeff Baumgartner.

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