Register

I agree with the Privacy Policy

Multichannel News

High Churn for OTT Services

August 02, 2015

Over-the-top subscribers sample broadband video services then drop them at a sizeable pace, according to a new Parks Associates study. For example, about half of the Hulu Plus viewer base has canceled the service within the past year, which represents about 7% of all OTT households, the research found.

At Netflix, 9% of the consumer base churned off, equivalent to 4% of U.S. broadband homes. Amazon Prime Instant Video's churn rate was about 30% for the past 12 months, according to Park's OTT Video Market Tracker.

Smaller, special-interest OTT services had churn rates exceeding 60%, the Parks analysis revealed. Seven percent of U.S. broadband homes subscribe to an online video service other than Hulu, Amazon Instant Video, or Netflix, said the research firm, which tracks more than 75 OTT services and a dozen more such ventures expected to debut soon. Many of the broadband video options offer ethnic programming or genre content such as health, horror, comedy and kids shows.

From the article "High Churn for OTT Services" by Gary Arlen.

Previously In The News

4K Action Picks Up

But not all 4K content will come at a premium. Amazon announced last week that its Prime subscribers will have free access to 4K titles offered via the company’s Prime Instant Video service, includ...

Roku the Most Used Streaming Media Player: Survey

Roku isn’t the world’s best-selling streaming media player, but it’s the most used in the U.S., according to a new study from Parks Associates. In a survey of 10,000 U.S. users conducted in the...

Streaming: The New Normal?

Just a couple of years ago, over-the-top (OTT) service was being called “an attractive new gateway to reach TV viewers.” But, today, it seems that almost everyone is using OTT services – streaming...

Google Chromecast Usage ‘Waning’: Survey

The Google Chromecast has been a hot seller since its debut last summer, but usage of the popular $35 streaming adapter has been on the decline, Parks Research said, citing a survey of 10,000 U.S....

1
2
3
4
5
›