Providing market intelligence for more than 35 years

Multichannel News

Apple Intros Thinner, Faster iPad

Despite that big number, Apple's new iPads are being launched as shipments show signs of slowing and competitors continue to loosen Apple's grip on the tablet market. According to a survey of 10,000 U.S. homes with broadband, Parks Associates found that 16% have an Amazon tablet and 14% have one from Samsung, while Apple’s share has dropped from 46% in the first quarter of 2012 to about 37%. Parks Associates estimates that more than 60% of U.S. homes with broadband also have a tablet.

From the article "Apple Intros Thinner, Faster iPad" by Jeff Baumgartner.

Previously In The News

Report: HBO OTT Service To Be Called ‘HBO Now’

While HBO has not yet confirmed a launch date or a price for the OTT service, a Parks Associates survey found that 17% of U.S. broadband homes are “likely” to subscribe to an OTT service from HBO....

Streaming: The New Normal?

Just a couple of years ago, over-the-top (OTT) service was being called “an attractive new gateway to reach TV viewers.” But, today, it seems that almost everyone is using OTT services – streaming...

Universal Electronics Buys Smart Home Specialist

UEI intends to operate the acquired business as a wholly-owned subsidiary and market the home security and automation products and services under Ecolink brands and trademarks. UEI said the deal wi...

High Churn for OTT Services

Over-the-top subscribers sample broadband video services then drop them at a sizeable pace, according to a new Parks Associates study. For example, about half of the Hulu Plus viewer base has cance...