Register

I agree with the Privacy Policy

MedCity News

The smartwatch that tracks your activity may soon also try to get you to buy stuff

July 16, 2014

“I expect [that] some smartwatch manufacturers will differentiate their products on the basis of a no-ad product,” Parks Associates’ senior analyst Jennifer Kent told us.

She also suggested that the “most realistic use case” is not ads on the wearables themselves, but on the paired smartphone — using “contextual data picked up from sensors in these smart wearable products.”

And if ads eventually show up in a wearable like Google Glass — a platform that Abbas said is an appropriate one — it “must be intelligent enough to know that ads should not be served while the wearer is driving, for instance.”

For ads on wearables, it seems, as much attention will need to be paid to no-use cases as to use cases.

From the article "The smartwatch that tracks your activity may soon also try to get you to buy stuff" by Barry Levine.

Previously In The News

Online community PatientsLikeMe gets $2 million in new equity investments

Market size: More than $675 million have been invested in digital health companies so far this year, according to a midyear Rock Health report. Research firm Parks Associates pegged the digital hea...

How often do consumers use digital health tools? This graph will show you

As the use of digital health tools continues to become common practice in people’s lives, it’s always useful to quantify that. An infographic released this week (displayed below) showed that 60 per...

A smart way to organize patient groups: Health status + level of engagement

Before we get to that wondrous state of health data nirvana, these four patient categories from a recent study by Parks Associates are a good start. I like how the analysts have organized the i...

Report: Video consultation revenues projected to rise to $13.7B by 2018

A new report from Parks Associates takes a bullish view of the telemedicine sector. It predicts that revenues generated from video consultations will shoot up from less than $100 million in 2013 to...

1
2
›