Providing market intelligence for more than 35 years

MedCity News

Here are some interesting bedfellows that are seeking to change healthcare or very well could

Food industry makes play for weight loss apps Harry Wang, director of mobile and health research with Parks Associates, sees Under Armour’s move as spurring companies that have been casual observers of digital health integration to take action. “What could [Proctor & Gamble] or Kraft Foods do for their customers who are increasingly using diet/food journal apps and grocery shopping apps? These companies have been on the sideline watching the growth of the consumer health and wellness app business and seeing the wellness apps wreak havoc on traditional weight loss program providers, but also help forward-thinking fitness club operators to retain and attract customers. UA’s move may push these on-the-fence companies to experiment more with digital integration strategy and grab the winners as partners before it is too late.” Moving Wang’s theory further, I could envision Kraft Foods or P&G acquiring Rock Health accelerator grad, Kurbo Health, a digital health startup dedicated to combating childhood obesity. These food giants have the resources to make Kurbo a powerful, well-known platform to educate and help parents better manage their children’s diet and exercise to stem cases of obesity, Type 2 diabetes and other chronic conditions.

From the article "Here are some interesting bedfellows that are seeking to change healthcare or very well could" by Stephanie Baum.

Previously In The News

Online community PatientsLikeMe gets $2 million in new equity investments

Market size: More than $675 million have been invested in digital health companies so far this year, according to a midyear Rock Health report. Research firm Parks Associates pegged the digital hea...

The smartwatch that tracks your activity may soon also try to get you to buy stuff

“I expect [that] some smartwatch manufacturers will differentiate their products on the basis of a no-ad product,” Parks Associates’ senior analyst Jennifer Kent told us. She also suggested tha...

How often do consumers use digital health tools? This graph will show you

As the use of digital health tools continues to become common practice in people’s lives, it’s always useful to quantify that. An infographic released this week (displayed below) showed that 60 per...

A smart way to organize patient groups: Health status + level of engagement

Before we get to that wondrous state of health data nirvana, these four patient categories from a recent study by Parks Associates are a good start. I like how the analysts have organized the i...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive