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MedCity News

A smart way to organize patient groups: Health status + level of engagement

August 19, 2014

Before we get to that wondrous state of health data nirvana, these four patient categories from a recent study by Parks Associates are a good start.

I like how the analysts have organized the information by tech tendency, health status and level of engagement.

The four categories are:

Healthy and engaged – Health conscious, don’t have chronic health problem

Offer the greatest market potential for digital health products and services.
Regularly exercise and eat fresh fruits and vegetables.
Have higher incomes, on average.

Challenged but mindful – Health conscious, have chronic health problem

Offer the second-greatest market potential for digital health products and services.
Regularly exercise and eat fresh fruits and vegetables but have a chronic health condition.
Older consumer segment; unlikely to have children in the home.

Unhealthy and in denial – Not health conscious, have chronic health problem

Offer the third-greatest market potential for digital health products and services.
Lower income levels, on average; disproportionately likely to live in the Midwest and South.
Do not habitually exercise or eat fresh fruits and vegetables; have a chronic health condition.

Young and indifferent – Not health conscious, don’t have chronic health problem

Lowest market potential for digital health products and services.
Youngest segment; low income levels; least likely to be married.
Express the most enthusiasm for technology products and services.
Healthy but do not habitually exercise or eat fresh fruits and vegetables

From the article "A smart way to organize patient groups: Health status + level of engagement" by Veronica Combs.

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