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Market research firm Parks Associates even predicted a very slight gain in the number of pay-television subscribers in the U.S. this year to 103.1 million, up from 102.5 million in 2013. That said, 2013 was a sore spot for pay TV, with one analyst concluding last November that it had suffered its worst 12-month stretch ever, with a drop of 113,000 subscribers in the third quarter.