Register

I agree with the Privacy Policy

MACTECH

Nearly 30% Of U.S. Broadband Users Watch Video On Their Phone

March 12, 2014

The Parks Associates research group (www.parksassociates.com) has released mobile industry research showing roughly 29% of U.S. broadband users watch video on a mobile phone monthly, with the average user watching 1.7 hours of video on a mobile phone each week.

"Since 2008, revenues from voice services for the top-four U.S. mobile network operators (MNOs) have declined 6%, while data revenues have grown 129%," says Harry Wang, director, Health & Mobile Product Research, Parks Associates. "Mobile data revenues will be key to offsetting stagnant growth in voice revenues. Most major MNOs worldwide are transitioning or have already adopted tiered or shared usage-based data plans, and they will continue to experiment with pricing models to optimize the revenue-generation potential of mobile data access."

Parks Associates mobile research shows:

The number of people in North America who watch mobile video and TV shows on mobile devices at least weekly will increase to 173 million by 2017.
Smartphone ownership in North America will top 300 million by year-end 2016.
U.S. tablet owners are 1.3 times more likely than smartphone owners to purchase
Within a 30-day period, almost 20% of U.S. smartphone users and 27% of U.S. tablet owners make in-app purchases.

From the article, "Nearly 30% Of U.S. Broadband Users Watch Video On Their Phone."

Previously In The News

Over 25% Of CE Shoppers Use Mobile Commerce Apps

A new Parks Associations study finds that over 25% of CE buyers in U.S. broadband households use mobile commerce apps on their smartphone to help with an in-store purchase decision, including funct...

48% Of Smartphone Owners Rely On Apps For Daily Info

According to new data from Parks Associates, 48% of U.S. smartphone owners currently use apps heavily for daily information and entertainment, while 15% use the phone to order food and 12% use it t...

App Revenues To Exceed $20 Billion In North America In 2017

Parks Associates (www.parksassociates.com) estimates that mobile app revenues in the U.S. and Canada will reach nearly US$22 billion in 2017, fueled mainly by in-app purchases and in-app advertisin...

U.S. Broadband Households Want TV YouTube On-Demand Feature

New online research from Parks Associates reveals consumers want to be able to access online video as part of their pay-TV service. More than one-half of U.S. broadband households would like to...

‹
1
2
3
4
5
6
7
›