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Connected Gaming Console Owners Frequently Access Non-Gaming Online Content

October 09, 2014

New data from Parks Associates (www.parksassociates.com) shows 46% of U.S. broadband households have a game console connected to the Internet and over one-quarter (28%) use the connected gaming console as their primary connected CE device. Among these primary console users, roughly three-quarters use the gaming console to access non-gaming content online at least weekly, and nearly 40% access such content for more than 10 hours per week.

"Gaming consoles are the most frequently used connected CE device because of their high adoption rates-of the broadband households that have only one connected CE device, nearly 60% have a game console," says Barbara Kraus, director of research at the research group."As the non-gaming capabilities of consoles have expanded, so too has the potential for consoles to become an entertainment platform for online content such as video, music, and apps."

From the article "Connected Gaming Console Owners Frequently Access Non-Gaming Online Content."

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