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7% Of U.S. Households Have Broadband And OTT But No Pay TV

June 21, 2015

New data from Parks Associates (www.parksassociates.com) finds global OTT [over-the-top] video service subscription revenues will increase from nearly US$9 billion in 2014 to over $19 billion in 2019.

Currently, 57% of U.S. broadband households subscribe to an OTT video service. Among European broadband households, 57% in the U.K., 29% in Spain, and 24% in Germany subscribe to an OTT service. The research group also finds that in 2015, approximately 7% of all U.S. households, or 8.4 million households, subscribe to broadband and at least one OTT video service but do not subscribe to pay TV.

This figure includes consumers who have discontinued pay-TV service and those who have never subscribed to pay TV. In other Western nations, this same figure is approximately 4% or less among all households. Operators are introducing their own OTT services to appeal to consumers who are not currently taking pay TV.

From the article "7% Of U.S. Households Have Broadband And OTT But No Pay TV."

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