Providing market intelligence for more than 35 years

Los Angeles Times

Snapchat brings in $538 million from investors

Snapchat's co-founder and chief executive, Evan Spiegel, who turns 25 on Thursday, said this week that the company plans an IPO, though he declined to offer a timeline.

The new cash will help expand Snapchat's workforce. In February, more than 200 employees worked at Snapchat; today, more than 330 do. It's hiring people in Venice, its headquarters, as well as in New York City and Chicago. Online job postings seek computer engineers, ad sellers and recruiters. But a batch of other positions represents the social media company's multiple ambitions: for instance, “political junkies ... willing to travel to exotic locales like Iowa and New Hampshire.”

“They've seen a phenomenal growth,” said Tejas Mehta, a mobile industry research analyst at Parks Associates. “But they need to take the next steps to compete with the other players.”

From the article "Snapchat brings in $538 million from investors" by Paresh Dave.

Previously In The News

Chromecast, Roku lead 2013 sales in growing video-streaming market

Chromecast and Roku gadgets accounted for more than half of the video-streaming devices sold in the U.S. in 2013, according to a new survey. Parks Associates, a market research firm, said Chrom...

Wearable devices are unlikely to be big sellers, analysts say

Still, amid signs of a slowdown in smartphone sales and pressure to come up with the next big thing, tech companies are jumping on the wearable tech trend. Many analysts expect Apple, Google and Sa...

Apple Watch goes beyond being a wrist-sized smartphone

The Apple Watch enters a tiny market for now, though Apple’s marketing and advertising muscle could change that. Just 4% of U.S. households with high-speed Internet say they are likely to purchase...

Sling TV beefs up its basic lineup and adds a movie tier

A new study by Parks Associates lends support to Bhise's statement about the potential demand. In U.S. homes with broadband, Parks reported, nearly half of the video viewed on the television was fr...