Register

I agree with the Privacy Policy

Los Angeles Times

Now showing in rich people's homes: first-run movies

April 08, 2013

"There are thousands of people out there, if not tens of thousands of people, that could buy this product," Pang said. "We found the secret sauce to make billionaires act like little giddy schoolchildren."

A survey of 1,000 U.S. home builders found that 29% of residences they built in 2011 included home theaters, up from 20% a year earlier, according to market research firm Parks Associates.

From the article, "Now showing in rich people's homes: first-run movies" by Daniel Miller.

Previously In The News

Blu-ray gets no victory parade

Some analysts caution against reading too much into the NPD figures, pointing out that the first quarter usually is not a crucial selling period for consumer electronics. "It's too early to tel...

Sony to launch online video service for PlayStation 3

"They've got to get a win in the digital, and I'd say on the electronic delivery side of the business," said Kurt Scherf, an analyst with Parks Associates who studies technology in the home. "That'...

More TV viewers may be cutting the cord this year

Nonetheless, Internet TVs began gathering retail momentum this year, as 1 in 4 high-definition televisions sold in the U.S. provided Internet capability, according to researcher Parks Associates. F...

For advertisers, they're not just games

Spending on ads in games is expected to grow 33% a year for the next five years, compared with just 3% for television advertising, according to Parks Associates. Part of that growth has to do with...

‹
1
2
3
4
5
6
7
8
9
10
›