Register

I agree with the Privacy Policy

Los Angeles Times

For advertisers, they're not just games

July 29, 2007

Spending on ads in games is expected to grow 33% a year for the next five years, compared with just 3% for television advertising, according to Parks Associates. Part of that growth has to do with supply and demand.

"Overall, gaming is virgin territory for advertising compared to other media," said Michael Cai, an analyst with the Dallas-based media research firm. "TV is saturated. It's very hard to insert another 30-second commercial. But for games, there are a lot of unused properties."

From the article "For advertisers, they're not just games," by Alex Pham and Alana Semuels.

Previously In The News

Blu-ray gets no victory parade

Some analysts caution against reading too much into the NPD figures, pointing out that the first quarter usually is not a crucial selling period for consumer electronics. "It's too early to tel...

Sony to launch online video service for PlayStation 3

"They've got to get a win in the digital, and I'd say on the electronic delivery side of the business," said Kurt Scherf, an analyst with Parks Associates who studies technology in the home. "That'...

More TV viewers may be cutting the cord this year

Nonetheless, Internet TVs began gathering retail momentum this year, as 1 in 4 high-definition televisions sold in the U.S. provided Internet capability, according to researcher Parks Associates. F...

Nielsen to track video game use

"It's not the old media world anymore," said Michael Cai, analyst with Parks Associates in Dallas, who estimates that spending on advertising within games will grow to more than $800 million in 201...

‹
1
2
3
4
5
6
7
8
9
10
›