Providing market intelligence for more than 35 years

Los Angeles Times

Apple Watch goes beyond being a wrist-sized smartphone

The Apple Watch enters a tiny market for now, though Apple’s marketing and advertising muscle could change that. Just 4% of U.S. households with high-speed Internet say they are likely to purchase a smartwatch within the next 12 months, according to Parks Associates survey released in June.

From the article "Apple Watch goes beyond being a wrist-sized smartphone" by Paresh Dave.

Previously In The News

Medical giant Medtronic to buy rival Covidien for $42.9 billion

Because both companies already are giants in the medical-devices market, the merger should allow for more robust research and development and more comprehensive health-monitoring capabilities, said...

Now showing in rich people's homes: first-run movies

"There are thousands of people out there, if not tens of thousands of people, that could buy this product," Pang said. "We found the secret sauce to make billionaires act like little giddy schoolch...

Hard-core gamers turning to social networks

It's not just time. "Camelot" players also spend more money. The average social game on Facebook succeeds in getting between 2 percent and 5 percent of players to spend money on the game, according...

Former Apple exec markets a thermostat for the iPhone generation

Getting the average homeowner to take an interest — and make an investment — in managing energy is a chronic problem for the industry. But it's the wave of the future, and utilities, service provid...