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CTIA: Digital Life Pays Off for AT&T

May 19, 2013

AT&T Inc.'s push into home security and automation is paying off, as customers are lured in by security but end up buying additional services, the head of the new Digital Life division said Monday.

Digital Life has been available for less than a month in 15 markets, but President Kevin Peterson said he's been thrilled with the take-up so far. In his keynote address at Parks Associates' pre-CTIA connected home conference, he wouldn't divulge what the average Digital Home customer was spending, but said it was more than AT&T expected.

From the article, "CTIA: Digital Life Pays Off for AT&T" by Sarah Reedy.

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