Providing market intelligence for more than 35 years

IPTV News

Study reveals strong European appetite for smart home

According to new research from Parks Associates, one in four broadband households in the UK, Spain and Germany find at least one smart home device “very appealing.”

Among European broadband households, 17% in Germany, 22% in Spain, and 24% in the UK find a smart thermostat very appealing. However, EU households overwhelmingly prefer systems over individual devices, so interoperability will be a key challenge alongside building consumer awareness.

“Smart home adoption in Europe can be maximized by offering consumers both individual devices and systems that include multiple devices,” said Stuart Sikes, President, Parks Associates. “Creating attractive and easy-to-use smart devices such as smart thermostats can be an easy entry point for consumers, service providers, and equipment manufacturers, but companies need to ensure their offerings are interoperable and expandable in order to fit within the larger smart home system.”

From the article "Study reveals strong European appetite for smart home" by Thomas Campbell.

Previously In The News

45% find DVR technology very appealing

Over 45% of US pay-TV subscribers find cloud DVR technology very appealing, according to new research from Parks Associates. The report Cloud DVR: The New Face of Television notes that consumers sh...

Driving revenue growth in the Latin American connected TV market

The only Latin American event for the connect entertainment ecosystem returns to Sao Paulo for 2013. TV Connect Latin America will provide an exclusive opportunity for forward thinking multiplatfor...

Samsung adds t-commerce to Smart TVs

In a second phase launch planned for this year, Samsung Smart TV viewers will be able to opt-in to shop directly from television programming and advertising while simultaneously viewing. In additio...

Roku beating Apple in connected TV market

Annual sales of streaming connected TV devices will more than double by 2017, with the number of connected devices set to reach 330 million a year, new research says. A new study by Parks Assoc...