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Samsung adds t-commerce to Smart TVs

July 16, 2013

In a second phase launch planned for this year, Samsung Smart TV viewers will be able to opt-in to shop directly from television programming and advertising while simultaneously viewing. In addition to completing transactions, this functionality will allow viewers to receive targeted offers or request additional information from programmers and advertisers, all via the remote control.

Research firm Parks Associates currently estimates that of the 136mn TV households in North America projected in 2013, Smart TV homes will be present in 32mn, or 23%. By 2017, more than half (53%) of TV households are expected to own a Smart TV.

From the article, "Samsung adds t-commerce to Smart TVs" by Jamie Beach.

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