Register

I agree with the Privacy Policy

IPTV News

Over 25mn US households watching full-length TV shows online

April 20, 2010

The popularity of online video consumption is forcing service providers to reposition themselves as media companies with new offerings such as TV Everywhere, according to a new report from Parks Associates.

The report finds that the number of US broadband households watching premium online content doubled in the past year, with over 25mn US broadband households regularly watching full-length TV shows online, and over 20mn watching movies online.

“Connected CE devices are affecting the competitive ecosystem of the television industry, and while the current number of cord cutters isn’t substantial, service providers are concerned about these developments,” said Jayant Dasari, Research Analyst at Parks Associates. “Pay-TV providers are working to head off a possible shift that might devalue their services by offering TV Everywhere. These services supplement their traditional offerings, which might not dissuade anyone determined to cut the cord, but providers could use them as models for future business strategies.”

From the article, "Over 25mn US households watching full-length TV shows online"

Previously In The News

Online video most important source for young consumers

Over 50% of US broadband households now use paid over-the-top (OTT) video services, either subscription or transactional, according to research from Parks Associates. The firm, which also notes 37%...

Over half of online US households use OTT

Over 50% of U.S. broadband households now use paid over-the-top (OTT) video services, either subscription or transactional, according to research from Parks Associates. The firm, which also notes 3...

Research: 29% of US broadband users watch video on their phone monthly

While attending Mobile World Congress this week, Parks Associates released mobile industry research showing roughly 29% of U.S. broadband users watch video on a mobile phone monthly, with the avera...

Parks Associates research: TV apps on the up

New research from Parks Associates shows mobile consumption of video is driving usage of TV apps, with 55% of U.S. smartphone owners and 61% of tablet owners using a TV-related app at least once a...

‹
1
2
3
4
5
6
7
8
9
10
...
15
16
›